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Strategic Content for Purpose-Driven Brands Ready to Grow

Hikers at mountain summit

Making a positive impact is in your brand DNA. 

I help you amplify it with the strategy and storytelling that move your people to act.

Your impact is intentional.

Your content should be, too.

Hi there! I'm Maddie, a Boston-based Freelance Content Strategist, Content Marketing Writer & Copywriter.

I partner with purpose-driven startups, social enterprises, and sustainable brands to build clear, strategic content systems that support growth and deepen impact.

 

Acting as an extension of your team, I blend strategy, storytelling, and empathy to help you reach the right people through the right channels.

 

The outcome is clear, compelling, and cohesive messaging that builds trust and nurtures community. You'll land more clicks, shares, downloads, subscribers, leads, and sales, igniting a new era of growth.

 

After all, success doesn't come from being the loudest in the room, but from cultivating real, human connections.

Maddie McElhenny copywriter smiling

A collaborative content partnership tailored to your goals

No two partnerships are the same. I meet you where you are to understand your goals. From there, we'll design a plan that guides you from where you are today to where you want to be tomorrow.

Copywriter working on computer on floor

Copywriting

Build stronger connections that generate more qualified leads and conversations by strategically aligning your messaging with your target audience's needs and desires.

Leveraging strategic collaboration and data-driven insights, I craft clear, compelling, and conversion-driven copy that builds trust and moves people to action.

Whether creating or refreshing your website, sales pages, and landing pages, writing engaging ad copy, or launching email campaignswe'll show your audience why you're exactly right for them.​​

Content marketing writer on video call

Content Marketing

Transform your target audience's trust into loyalty while positioning yourself as a recognized brand leader.

 

Combining my in-depth industry knowledge with stakeholder interviews and loads of research, I'll uncover the stories that communicate your unique value, purpose, and impact.

 

Get monthly support or ad hoc ready-to-publish and resonant blog posts, email newsletters, thought leadership pieces, case studies, and white papers that draw people in and keep them coming back for more.

Brainstorm strategy session with post its

Content Strategy

Get ahead of your competitors and attract your ideal customers through a cohesive and well-informed content strategy.

From expert and customer interviews, competitor analyses, insights and strategy review, we'll develop a comprehensive content strategy that aligns with your goals and amplifies your message.

 

Kick off this chapter of impact with a step-by-step content roadmap and editorial calendar that's easy to implement, driving measurable results to fuel your growth.

Creative content solutions for every stage of growth

Website Copy

Thought Leadership

Ad Copy

Content Audits

Blog Posts

Newsletters

White Papers

Competitor Analyses

Case Studies

Email Campaigns

Social Media Posts

Content Roadmaps

Experience and support you can rely on

CAMS-care freelance marketing team

I deliver a seamless, hands-on content experience so you can focus on what matters most: growing your impact.

Here's what that means for you:

✔ Clear, strategic messaging that makes your brand understandable and unforgettable—all in your authentic voice

✔ Strong content structure rooted in research and empathy that seamlessly integrates into existing workflows

✔ A supportive teammate and thought partner who brings 15+ years of strategic expertise and a lifetime of deep care for you and your success

Proven Results for Dozens of Global Brands

Alight logo in color
Vail Resorts logo black and white logo
Winnebago Industries black and white logo
Charter Up blue logo
Book Outdoors logo
Localyze purple logo
Village Capital logo
Voyageur Health Advisory logo
InStep Health logo
CAMS-care blue and gray logo
MomBrains logo

Featured Client Work

Tracy Kelly
Marketing Director, CAMS-care

Maddie brings a thoughtful and detail-oriented approach, leveraging data-driven messaging to connect with our target audiences and genuinely engage them. 

Are you ready to up your impact through strategic content?

I'm already dreaming of what we can do together.

Maddie McElhenny Consulting white logo
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Based in Boston. Serving brands worldwide. 2024 © Maddie McElhenny. All Rights Reserved.

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