Your impact is intentional.
Your content should be, too.
You do important work. You care deeply about your mission. Your team is bursting with talent.
And you have the best of intentions.
But you're stuck in the all-too-common content gap:
The result? Your mission isn't reaching the people who need it most. And it's burning everyone out in the process.
You have a laundry list of ideas with no time to bring them to life
Your content isn't building awareness or generating leads
You lack a cohesive, actionable strategy that converts those leads into sales
Hi there! I'm Maddie.
I'm a Boston-based Freelance Content Strategist and Copywriter.
I partner with purpose-driven startups, social enterprises, and sustainable brands to build clear, strategic content systems that generate real results.
For 15+ years, I've watched brilliant organizations show up with passion, talent, and expertise, but struggle to discover their authentic voices and prove their value.
Acting as an extension of your team, I blend strategy and storytelling to craft clear, compelling, and cohesive messaging that reaches the right audience at the right time.
It's the kind of messaging that not only builds trust and nurtures community, but ultimately grows your impact and revenue.
After all, success doesn't come from being the loudest in the room, but from cultivating real, human connections.
I believe your words should mean something. They should sound like you. And they should not only reach the right people, but stay with them.
A collaborative content partnership tailored to your goals
No two partnerships are the same. I meet you where you are to understand your goals. From there, we'll design a plan that guides you from where you are today to where you want to be tomorrow.
Here's how we can work together:
Content Strategy & Roadmap
Cut through the noise with a comprehensive, well-informed content strategy.
From stakeholder interviews, competitor analyses, and customer insights, we'll develop a clear roadmap and editorial calendar that aligns with your goals, is easy to implement and drives measureable results.
Timeline: 6 weeks
Investment: $5–8k
Best for: Starting from scratch or resetting completely
Ongoing Content Creation
Transform your target audience's trust into loyalty while positioning yourself as a recognized leader.
Get monthly, ready-to-publish, customized content support that draws people in and keeps them coming back for more.
Specific deliverables depend on your goals and may include blog posts, email newsletters, thought leadership pieces, case studies, white papers, and more, all crafted with research, strategy, and empathy.
Timeline: Ongoing (3 month minimum)
Investment: $2–4k / month
Best for: Teams needing strategic support every month
Strategic Copywriting
Build stronger connections that generate more qualified leads and conversions.
Whether you need website copy, ad copy, email campaigns, or other, I'll craft clear, compelling copy that shows your audience exactly why you're right for them.
Timeline: 4-12 weeks
Investment: Varies ($500 minimum)
Best for: Specific projects: website refresh, blog series, campaigns, white papers, and more
Expertise and Support You Can Rely On
15+
Years crafting cohesive and compelling, content
100+
Successful projects with purpose-driven organizations
100%
Of new business comes from referrals
90%
Client retention rate
