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Copywriting that Connects

Amplifying purpose-driven brands through strategic content

Hi! I'm Maddie.

I'm thrilled to help your startup, social enterprise, or sustainable brand amplify your impact through stronger connections.

With expertise in Healthcare & HealthTech, Finance & Fintech, Transportation & Logistics, Travel & Outdoors, and Parenting, I turn complex topics into compelling narratives that reliably connect, engage, and convert your audience.



Maddie writing on notepad taking notes from laptop
Maddie with her 3 youung kids

Leveraging 15+ years of marketing and engagement for mission-driven and sustainable brands in the corporate, non-profit and startup sectors, I've spent thousands of hours interviewing key stakeholders, synthesizing research-based insights, and writing impactful narratives. 

Freelance Copywriter, Content Marketing Writer & Content Strategist.

I'd love to help you cut through the noise to share your unique value and voice with the people who matter most. 

Because we both know that growth does not come from being the fastest or loudest of them all, but from cultivating real, human connections.

Types of Projects

Blog Posts

Thought Leadership

Social Media Posts

Content Audits

Newsletters

Sales & Landing Pages 

White Papers

Competitor Analyses

Case Studies

Email Campaigns

Industry Reports

Content Roadmaps

Why Work with Me

Through strategic content, we'll show your audience why you're the exact fit for their needs, making them feel seen and valued while building relationships based on trust and loyalty. ​

When we collaborate, our plan will be intentional with the right kind of content for your audience, delivered in the right ways through the right channels—all in your unique voice. You'll land more clicks, shares, downloads, subscribers, leads, and sales, igniting a new era of impact that transforms connection into action.

Here's what I bring to our partnership:

 

  • A human-centered approach designed to deeply understand and reflect the essence of your brand ecosystem

  • Sharp research skills, a curious mindset, and an adaptable style to every detail

  • Expertise in simplifying your complex messaging and keeping readers wanting more—all in your unique voice

  • A deep commitment to a long-term partnership and care for your brand’s growth

  • A seamless content experience, including open communication, dynamic collaboration, and exceptional results

From the big campaign moments to everyday touchpoints,
I carefully craft every piece with purpose and intentionality to meet
and exceed your specific goals.

AS FEATURED ON

PROUD TO BE TRUSTED BY:

Book Outdoors logo
Village Capital Logo
Winnebago Industries logo
wild bum logo
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Alight logo
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Vail Resorts logo
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"Maddie is an exceptional marketer with a deep passion for writing and an empathetic understanding of stakeholders and audiences. Her remarkable ability to excel quickly in new domains has been instrumental in our blog strategy development and execution, as well as our internal and external communications."

Jenn Chu, Head of Growth

TrueNorth Transportation

Are you ready to elevate your brand to the next level through copywriting that connects? 

Let's create something amazing together.

Maddie typing at her laptop

I can't wait to hear from you!

Maddie McElhenny
headshot of Maddie McElhenny

Based in Boston.

Serving brands worldwide.

© 2024 Maddie McElhenny.

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