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Building Purpose-Driven Brands through Results-Focused Strategic Content

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Making a positive impact is in your brand DNA.

Together, we'll make a bigger one by engaging your people in unique ways that match your brand values, growing your awareness, traffic, subscribers, leads, and sales.

Hi there! I’m Maddie.

I'm a Boston-based Freelance Copywriter, Content Marketing Writer & Content Strategist.

With expertise in Healthcare and HealthTech, Finance and Fintech, Engineering, Transportation and Logistics, and Travel and Outdoors, I help startups, social enterprises, and sustainable brands cut through the noise and ignite a new era of impact.

 

By blending strategy with empathy, I act as an extension of your team to craft clear and compelling messaging that nurtures community and moves your people to action.

 

After all, success doesn't come from being the loudest of them all, but from cultivating real, human connections.​

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How I Support Brands

Leveraging these service offerings as a starting point, I'll listen to your goals and objectives and propose a customized plan to get you from where you are today to where you want to be tomorrow.

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Copywriting

Build stronger connections, generate more qualified leads, and increase your conversations by strategically aligning your messaging with your target audience's needs and desires.

Whether creating or refreshing your website, sales pages, and landing pages, launching email and drip campaigns, or crafting video scripts, your research-based, SEO-friendly, and engaging words will show your audience why you're exactly right for them.​​

Video Consultation
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Content Marketing Writing

Transform trust into loyalty with your target audience while positioning yourself as a recognized brand leader.

 

Combining my in-depth industry knowledge with stakeholder interviews and loads of research, I'll uncover the stories that communicate your unique value, purpose, and impact.

 

Get ready-to-publish and resonant blog posts, email newsletters, thought leadership pieces, case studies, industry reports or other that draw people in and keep them coming back for more.

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Content Strategy

Get ahead of your competitors and attract your ideal customers through a cohesive and well-informed content strategy.

From expert and customer interviews, competitor analyses, insights and strategy review, we'll develop a comprehensive content strategy that aligns with your goals and amplifies your message.

 

Kick off this chapter of impact with a step-by-step content roadmap and editorial calendar that's easy to implement, driving measurable results to fuel your growth.

Types of Projects

Blog Posts

Thought Leadership

Social Media Posts

Content Audits

Newsletters

Sales & Landing Pages

White Papers

Competitor Analyses

Case Studies

Email Campaign

Industry Reports

Content Roadmaps

Why Team Up With Me?

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I deliver a seamless and exceptional experience so you can focus on what matters most: creating impact.

Here's what I bring to the table:

✔ 15+ years crafting compelling narratives for mission-driven and sustainable brands in the corporate, non-profit, and startup sectors

✔ Sharp research skills, a curious and empathetic mindset, and an adaptable style to every detail

✔ Expertise in uncovering the stories that move people, simplifying your complex messaging, and keeping readers wanting more—all in your unique voice

✔ A supportive teammate who deeply cares about you and your success

Proven Results for Dozens of Global Brands

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Featured Client Work

Tracy Kelly
Marketing Director, CAMS-care

Maddie brings a thoughtful and detail-oriented approach, leveraging data-driven messaging to connect with our target audiences and genuinely engage them. 

Are you ready to up your impact through strategic content?

I'm already dreaming of what we can create together.

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Based in Boston. Serving brands worldwide. 2024 © Maddie McElhenny. All Rights Reserved.

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